Writing Ad Copy

1 Three rules of website ad copy 2 Keep content relevant 3 Grammar and syntax 4 Micro vs. macro goals 5 Acquisition goals 6 Retention goals 7 Website ad copy 8 Email ad copy 9 Direct mail ad copy 10 Social media ad copy 11 How psychology affects ad copy 12...

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Social Media Marketing Facebook and Twitter

1 What is social media marketing 2 Understanding the value of social media marketing 3 A comparison of Facebook and Twitter 4 Before you start marketing 5 The big picture of Twitter 6 Create a brand presence 7 Explore the Twitter interface 8 Define your...

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SEO Link Building in Depth

1 Link popularity 2 PageRank 3 Pseudo PageRank 4 TrustRank 5 How links help 6 Search-related link components 7 The perfect link 8 More ways to perfect your links 9 Problem links 10 Analyze incoming links to a website 11 Link analysis reports 12 Two types...

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Local SEO

1 What is local SEO 2 Reviewing local search results 3 Understanding ranking factors 4 Setting realistic expectations 5 Research your business category 6 Identify your top keywords 7 Research local keyword modifiers 8 Review your competition 9 Turn keyword...

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Learning Email Marketing

1 Using email in your marketing mix 2 Getting the job done 3 Becoming an appreciated email sender 4 Asking for permission 5 Collecting information 6 Offering incentives to increase signups 7 Deciding on a format 8 Branding consistently 9 Creating a layout...

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Google AdWords Tips and Tricks

1 Saving time and confusion with labels 2 Focusing on what's important with automated rules 3 Using filters to focus on what matters most 4 Using shared budgets 5 Using the My Client Center (MCC) 6 Using AdWords scripts 7 Getting started with the AdWords...

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Google AdWords Essential Training

1 An overview of AdWords 2 Where ads appear 3 Benefits to using AdWords 4 Understanding the AdWords structure 5 Understanding Quality Score and the auction system 6 Define your business 7 Define your product 8 Define your customers 9 Setting realistic...

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Facebook Marketing Advertising

1 Introduction to Facebook ads 2 Understand different Facebook ad types 3 How to target your ads on Facebook 4 Basic advertising terminology 5 How to set up an advertising account 6 Facebook advertising structure 7 How to choose an ad campaign 8 Identify...

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Bing Ads Essential Training

1 The growing market share of Bing Ads 2 Comparing Bing Ads and Google AdWords 3 The relationship between Bing and Yahoo 4 Agencies- Benefits of being a Bing Ads partner 5 Creating your account 6 Navigating the Bing interface 7 Setting up billing 8 Account...

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Advanced Advertising Facebook Marketing

1 What is Power Editor 2 How to navigate Power Editor 3 Structure of advertisements 4 How to create ads and campaigns 5 Manage ads and campaigns in bulk 6 Manage campaigns in bulk with Excel 7 How to bulk upload ad images 8 How to organize campaigns 9...

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